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PMF Signal Search
Iterating through 4 experiments in 8 weeks to find 'the one'.
01. The Mess
The product had 'okay' retention but lacked a 'must-have' feel. The team was over-engineering solutions for problems users didn't have.
02. The Surgery
I implemented a strict 'Experiment Framework'. Every week we built a low-fidelity version of a new hypothesis. We tracked 'Meaningful Interaction' rather than just page views.
03. The Cadence
By the 4th experiment, we saw a 400% jump in retention. That became the core product. We scrapped the other 3 without hesitation.
Founder Context
"I helped the founder detach their ego from the solution and focus on the problem. This saved at least 6 months of wasted development on the wrong features."