Case Vault
A collection of high-intensity interventions where execution was the bottleneck.
Restoring Velocity at Fintech Startup
From zero ships in 4 months to weekly production cycles.
The Mess
The team was bloated with 12 engineers but had no clear roadmap. The founder was spending 20 hours a week in JIRA, and features were stuck in 'code review' for weeks.
The Surgery
I cut the roadmap by 70%, identifying the 2 features that actually mattered for the Series B raise. I removed 3 redundant layers of sign-off and instituted a 'ship on Friday' hard rule.
Hard Pivot in 30 Days
Repositioning a B2C social app into a B2B SaaS tool.
The Mess
User growth had plateaued, and burn was high. The board wanted a pivot, but the team was demoralized and tied to the old legacy codebase.
The Surgery
I led a 'clean slate' 2-week sprint to build the MVP of the B2B tool. We deprecating 80% of the old features and re-deployed the core infrastructure to support multi-tenancy.
Technical Debt De-risking
Stabilizing a crumbling infrastructure before a major scale-up.
The Mess
Every new feature broke three old ones. The database was hitting 90% CPU daily. The senior architects were quit-level stressed.
The Surgery
I paused feature development for 14 days—a hard sell to the CEO—to implement automated regression testing and database indexing. We refactored the auth module which was the primary bottleneck.
PMF Signal Search
Iterating through 4 experiments in 8 weeks to find 'the one'.
The Mess
The product had 'okay' retention but lacked a 'must-have' feel. The team was over-engineering solutions for problems users didn't have.
The Surgery
I implemented a strict 'Experiment Framework'. Every week we built a low-fidelity version of a new hypothesis. We tracked 'Meaningful Interaction' rather than just page views.