Case Vault
A collection of high-intensity interventions where execution was the bottleneck.
Feature-Bloated SaaS, No Decision System
Activation rate jump from 20% to 75% in 3 weeks.
The Mess
Engineering-heavy team shipping weekly for 6 months. Good velocity, but users were signing up and churning within days. Founder couldn't articulate why.
The Surgery
I instrumented the product properly, identified an 8-step onboarding flow where users dropped off at step 3, and cut it to 3 steps. We moved 'power features' behind initial value delivery.
Strong Product, Confused Users
3x higher retention by delivering value in under 5 minutes.
The Mess
B2B SaaS with product-market fit but users weren't sticking. Setup took 20+ minutes before users saw any value.
The Surgery
Mapped the ideal user journey and identified the real 'aha moment'. Redesigned onboarding to deliver a 'quick win' in under 5 minutes and built real-time dashboards to track retention indicators.