Hey, need your help. We're a PLG SaaS, been live for 8 months, but stuck at 10 users.

Product is solid, we have good reviews, but growth is flat. Can't figure out what's wrong.

Classic PLG trap. What's your activation rate?

Not sure. We track signups but don't really measure "activation"

That's the problem. You're probably getting signups but they're not hitting the "aha moment"

Did the audit. Only 2 out of 10 users actually completed onboarding. Rest just signed up and left.

There it is. Your signup-to-value gap is too wide. What's your time-to-value?

Users need to set up 5 things before they see value. Takes like 20 minutes.

That's your bottleneck. Cut it to 2 steps, 3 minutes max. We're killing the other 3 setup steps.

But those features are important...

Not if users never see them. Ship the core value first, add complexity later. We're doing this tomorrow.

New onboarding flow is live. 2 steps instead of 5. Default values for everything else.

Already seeing results. 3 new signups today and 2 actually completed setup!

That's 100% activation. Now we need to fix retention. What's your day-7 retention?

We don't track that either 😅

Setting up retention tracking now. Then we'll add a "quick win" feature that delivers value in the first session.

We hit 25 users! And 18 are active weekly. This is working.

Good. Now we're adding the viral loop. Every user action should invite collaboration. That's your growth engine.

Makes sense. We were building features but not building growth into the product itself.

Exactly. PLG isn't about marketing, it's about product mechanics that drive adoption. You're on track now.