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Strong Product, Confused Users
3x higher retention by delivering value in under 5 minutes.
01. The Mess
B2B SaaS with product-market fit but users weren't sticking. Setup took 20+ minutes before users saw any value.
02. The Surgery
Mapped the ideal user journey and identified the real 'aha moment'. Redesigned onboarding to deliver a 'quick win' in under 5 minutes and built real-time dashboards to track retention indicators.
03. The Cadence
Time-to-value dropped from 20 minutes to 4. Users who hit the first milestone now have 3x higher retention.
Founder Context
"The founder assumed it was a marketing problem. I proved it was a product mechanics problem and installed the system to fix it permanently."